PRIVACY POLICY

1. INTRODUCTION

Welcome to SugarBae. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, store, and safeguard your information when you visit our website and place an order with us. This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. THE DATA WE COLLECT

To process and fulfill your order efficiently, we collect the following personal information during the checkout process:

Identity & Contact Data: First name, last name, phone number, and a mandatory email address (required to send automated electronic invoices and payment confirmations).

Collection Data: Vehicle registration number, car make, car colour, and your specific waiting location (e.g., outside the Main Eats 92 Entrance).

Transaction Data: Details about the products you have ordered, your payment method (such as Cash on Pickup or secure card payments), and order timestamps.

3. OUR LEGAL BASIS & HOW WE USE YOUR DATA

Under UK GDPR, our legal basis for collecting this information is Contractual Necessity. We require this data to fulfill our contract with you (preparing and delivering your food). We use your personal data strictly for the following purposes:

• To process, prepare, and manage your food order.
• To locate your vehicle accurately and deliver the order safely to you via our staff.
• To send you necessary order confirmations, electronic payment receipts, and important updates regarding your collection.
• To contact you by phone if there is an issue with your order, a missing item, or if our staff cannot locate your vehicle upon arrival.

4. DATA SHARING & SECURITY

We will never sell or rent your personal data to any third parties for marketing purposes. We only share your data with trusted, essential third-party service providers who assist us in operating our business. This includes:

• Our secure payment processing partners (such as Stripe) to facilitate your transactions and send automated email receipts securely.
• Our secure website hosting provider and order management platform.

All data is transmitted securely, and physical/digital access to your order details is restricted solely to the staff actively fulfilling your order.

5. DATA RETENTION

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, or accounting requirements.

Vehicle and Collection Data: Used purely for immediate order fulfillment and retained only for short-term operational logs before being safely discarded.

Transaction Data: Kept securely for standard financial accounting and tax compliance as required by UK law.

6. YOUR LEGAL RIGHTS

Under UK data protection laws, you have specific rights in relation to your personal data, including the right to:

• Request access to the personal data we hold about you.
• Request correction of any incomplete or inaccurate data.
• Request erasure of your personal data (where there is no good reason for us continuing to process it).

To exercise any of these rights, please contact us using the details below.

7. CONTACT US

If you have any questions about this Privacy Policy, how we handle your data, or would like to exercise your legal rights, please contact us at:

Email: info@sugarbae.co.uk

Phone: 01274 442930

Address: Unit 18a Estate, Eats92, 92 Barkerend Rd, Bradford BD3 9BA